One year since the official inauguration of the NUS College of Humanities and Sciences (CHS), the publicity campaign for the new College has gained recognition at the recent Public Relations in the Service of Mankind (PRISM) Awards.
Ms Koh Juat Muay, President of the IPRS Council 2021/2023, presented the award trophy to Mr Nisar Keshvani, Associate Director for Strategic Outreach and Communications at the NUS Faculty of Arts and Social Sciences, who received the award on behalf of NUS and the College of Humanities and Sciences (CHS). He co-leads communications at the College with Ms Janice Quah, Associate Director for Corporate Communications at the NUS Faculty of Science.
The University bagged a Distinction Award in the category “Outstanding Campaign by a Non-Government Organisation or Not-For-Profit Organisation” for the launch and publicity of the interdisciplinary College.
The award recognises NUS’ effective communications regarding the necessity of an interdisciplinary education to faculty members, prospective students and their parents, alumni, employers, and members of the public.
The campaign also underscored what CHS offers students in a world plagued by complex challenges that require integrated interdisciplinary approaches. The campaign included the launch event, student profiles, social media, and CHS collaterals and media assets in the form of CHS-specific infographics, news and FAQs.
The campaign also included a video series on interdisciplinarity, a podcast series by the teaching team of the common curriculum Humanities module, and stakeholder endorsement in the form of testimonials from students and alumni of NUS Faculty of Arts and Social Sciences (FASS) and the NUS Faculty of Science (FoS) who have pursued interdisciplinary studies. A successful admissions publicity campaign was run, including the 2021 NUS Open House which drummed up interest in the College with student and employer panels, small group tours, and student chat rooms.
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